Pirates of Mount Pleasant

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[caption id="attachment_7490" align="alignnone" width="497"]hootsuite-01 The owl-eyed will notice changes to the former investigative offices of the Vancouver Police.[/caption]

There's lots to see in the neighbourhood around the Go Green bottle depot at 7th Avenue and Ontario Street. But none of us customers are there to sight-see, we're there to return our bottles and get our money. While some of the other binners only give a hoot about taking their money and going downtown to get a hoot, once I've cashed in, I'm willing to look around.

One street south, on Ontario Street, there's the historic Anza Club, and across from the Anza is another interesting building, well it looks more like a fortress. and -- speaking of hoots, wouldn't you know it -- that's where the social media company HootSuite Media, Inc. has taken roost.

Something old, something new, something leased, something blue


[caption id="attachment_7491" align="alignnone" width="497"]hootsuite-03 For one thing, all the security cameras have been removed[/caption]

That's quite a change from the previous tenants of 5 East 8th Avenue, who might have been the KGB for all the concrete, narrow windows, and camera turrets -- HootSuite's taken down the security cameras, which for years sat atop each corner of the cream-coloured bunker, but it still sports a communications array on the roof, along with a flagpole.

Until 2012, the building served as office space for the Vancouver Police Department. In January of that year the VPD announced they had finished moving their investigative offices from 5 East Avenue to a new building located at 3585 Graveley Street.

[caption id="attachment_7493" align="alignnone" width="497"]hootsuite-02 And for another, that's no Canadian flag, that's HootSuite's mascot "Owly" as a pirate.[/caption]

HootSuite leased the building from the city, with an option to buy, near the end of 2012. As of August 2013, the 8th Avenue address was officially their new world headquarters, and that month they posted the Hootlandia video to YouTube promoting their company culture, and the police-trappings, and rooftop patio of their new Mount Pleasant digs. On the 9th of October they made news by holding a job fair to fill over 100 positions.

[caption id="attachment_7499" align="alignnone" width="497"] A frame from HootSuite's Hootlandia promo posted on YouTube.[/caption]

HootSuite's is a private company founded in 2008. It's one product, called HootSuite, is a Web-based online marketing tool to help a brand broadcast it's message to multiple social media networks, and monitor the feedback, all from one dashboard-like interface. HootSuite claims 8 million users, including many top brand names.

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This November 30th, HootSuite is hosting Intro to JavaScript (Vancouver Edition) put on by Ladies Learning Code. JavaScript has been the backbone of a lot of visual fanciness on Web sites for over a decade, but there is speculation that the emergence of  HTML 5 will be the death of JavaScript. but not right away.
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